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How Can Real Estate Agents Write Effective Copy?

How Can Real Estate Agents Write Effective Copy?

When we talk about copywriting for real estate agents, it pertains not only to sales letters you might be writing and sending to your list but also classified ads, postcards, your website, business cards, everything that is a marketing piece for your services that uses text. Copywriting for real estate agents boils down to writing great sales pitches, essentially.

It's OK if you have no interest at all in copywriting. Some people love it, and others don't want even to try it. And yet others like it but are horrible at (which is the worst). So you need to decide which category you're in so you can proceed with having effective copywriting in your business. You may be one of the many people who despise copywriting in any form, your job is simple; hire someone else to do it. There are tons of freelance writers who perform copywriting for real estate agents. One freelance website you should use to hire freelancers from is freelancemyway.com, you can simply post your project and within minutes you can receive bids from freelancers located all over the world. It's the simplest, safest, and most affordable way to get work done online. You can even post your project for free.

Now, if you're in the category who loves writing, or trying to write, sales copy but are horrible at, you need to realize that and hire a professional as I mentioned above. The bottom line is that this is about your business and making money. You need to have the best copywriting you can. If you want to have a hobby of copywriting, do it on the side in another capacity. But for you as an agent trying to get business through marketing and advertising, you need solid, intriguing, eye-opening copywriting intertwined throughout your marketing pieces. I know it can sound a bit harsh but just admit that it's not your "thing" at this moment and hire someone who's excellent at copywriting for real estate agents. You'll save more money and make more money this way, trust me!:)

OK, so that leaves the group who enjoys copywriting and is good at it. How do you know if you're good at it? Well, you can ask your friends and family to read some pieces you have and hear their opinions. Better yet, if you've been copywriting for a little while and have had good results from it, that's the best indicator. There are entire books on copywriting (like Dan Kennedy's, "The Ultimate Sales Letter ") so we'll go over the foundational steps and get you off to a good start, on your way to raking in the dough.

The very first thing you will need to do is know your audience. That will dictate how you write, what words you use and the style you incorporate in your copywriting. In your case, you're writing to consumers of real estate. But that could be segmented even further into high-end homes, first time home buyers, VA clients, etc. Each segment will relate and act differently than another, generally speaking. For example, if your target market includes first time home buyers, they will typically be more youthful and respond differently than would 5+ million dollar homeowners. You'll write differently to each one of these categories. But don't get too crazy with this because your market may be a geographic area and not necessarily different demographics.

Always keep this in mind: talk about your prospect, not to them. What I mean is still debate about what they're thinking, feeling, wanting. Don't talk to them about you and how great you are. They want to be talked about, not spoken to. Hit their emotions. Find out what they desire and write in such a way that it grabs them and hits them in the heart. Just try and see things from their perspective at all times. When you write something, clear your head and pretend you are your prospect. Read the piece to yourself and see if it hits you, if it grabs you or if you throw it away and keep walking. Always be thinking like your prospect and write about them and not to them. Relate to them, on a personal and emotional level.

New Homes in Port St. Lucie FL - New Construction Homes

New Homes in Port St. Lucie FL - New Construction Homes

If you are looking for a place where you can live the rest of your life with your family, consider owning a home in Port St. Lucie FL. Located in St. Lucie County, Port St. Lucie is the principal city of botanical gardens and is inhabited by some of the loveliest people in America.


Port St. Lucie features a broad range of new construction homes that will definitely suit your needs, regardless of how big your family is. No wonder, population in this area of Florida has skyrocketed by an astonishing 93 percent since 2000 as more and more people flock into the city to have their permanent residence here.


Aside from a wide selection of homes to choose from in the area, other factors that draw homebuyers to Port St. Lucie include its climate, low crime rate, great schools, recreational attractions and state-of-the-art facilities. If you buy a home in Port St. Lucie, you will definitely never think of leaving again.



Whether your child is still in pre-school or is already in college, you will find a school in Port St. Lucie that is perfect for him. If you live in this city, you will not have to search too far for a school to enroll your child because the city is home to some of the best schools in Florida.


Among the top-rated schools that you can find in Port St. Lucie are the West Gate K-8 School, Mosaic Digital Academy Upper School and Morningside Elementary School. Other nearby schools include the Indian River State College and the Florida Institute of Technology.

Health Care


One of the first things that homebuyers look for in a community is the presence of heathcare facilities. Especially if someone in your family is sickly and needs to have easy access to hospitals, Port St. Lucie is one of your best options. Three of Florida’s most esteemed hospitals are based in Port St. Lucie, so residents do not need to travel too far when someone requires immediate medical attention.


Three of the best hospitals in Port St. Lucie are the St. Lucie Medical Center, Martin Health System and Tradition Medical Center. The city government also has a special department dedicated to seniors, the Council of Aging.

Low Crime Rate


Nothing beats a community that offers its residents a great sense of safety and security. If there is one thing that Port St. Lucie is proud of, it is the fact that it has the lowest crime rate for any city in Florida. Compared with other cities in the state, crimes seldom take place in Port St. Lucie so residents feel safe most of the time.

Recreational Attractions and Amenities


If you are a fan of the New York Mets, you will be surprised to know that Port St. Lucie is home to the winter training facilities where the popular team and other minor league baseball teams regularly train. The city is also home to the famous Port St. Lucie Botanical Gardens, a 20-acre nature sanctuary that boasts of its magnificent lake, lush gardens and public programs and concerts.


Port St. Lucie is also perfect for people who love outdoor activities. Situated throughout the city are parks and pavilions that offer plenty of opportunity for outdoor activities. Several local neighborhoods also feature navigable waterways that are perfect for residents who love to go kayaking, canoeing or even boating. There is also an art gallery and fitness center located downtown.

New Homes in Port St. Lucie - New Construction Homes


If you drive around Port St. Lucie, you will find that homes in the area range from detached single-family homes to condominiums and attached row houses. The wide range of home types available in the area makes Port St. Lucie ideal for people from all walks of life. While the city has a high percentage of homes built between 1970 and 1999, there is about an equal number of new homes built in the city since 2000.


The enticing blend of fun and diversity offered by Port St. Lucie has led to a rapid influx of homebuyers over the past several years, hence the construction of new homes in the area. In fact, there are more than 3,000 new Port St. Lucie homes that are currently on the market. Homes for sale in Port St. Lucie FL have a median listing price of $240,000 and a price of $134 per square foot.


Today, among the most popular residential areas of the city are the City Center, Carlton, River Park, Eden and White City. In River, you can buy a home with 3 bathrooms, 2 garages and 3 bedrooms for $290,000. Depending on your budget and preferences, you can still find cheaper or more high-end homes in the area.


Port St. Lucie has just about everything that homebuyers are looking for in a community. If you need someone to assist you with your home purchase in the area, contact Melissa Conrad at 772-240-2589 or visit her website at www.homesforsaletreasurecoast.com and get started with your home buying journey today!

Heat Resistant Roof Materials - The Best Roof for Your Home

Heat Resistant Roof Materials - The Best Roof for Your Home

If you are living in an area with excess heat and high temperatures during the summer, think twice before choosing wood or asphalt as roofing materials. The reason is simple: they might not withstand these extreme conditions. Instead, Jasper Roof states that there are many other heat resistant roof materials that are both eco-friendly and easy to maintain. Here are the 4 most popular options that you should consider using to get through next summer.

1. Metal Roofing

Metal is a premium material that is a bit more expensive than other common options like asphalt or wood. However, the benefits make it worth your investment. Firstly, it is able to keep your house from excessive heat thanks to highly reflective coatings and paints. Also, there is a variety of options available to choose, from affordable corrugated steel to more luxurious yet beautiful copper.

The standing-seam metal roof, particularly steel, is increasingly becoming a more popular option on residential buildings. This is partly thanks to its longevity which can last for decades. Also, metal is fire-resistant, making it a safer option for a hot condition than other materials. The protective coats might wear down after a few years, but you just need to maintain it by applying a new coat to restore the protection.

2. Slate Roof Tiles

If you love eco-friendly materials and don’t mind spending a little more for a beautiful and quality roof, then slate roof tiles can be a great option. Slate is basically a stone produced by intense heat under the ground, so it is a fireproof and heat-resistant material that can be helpful in many areas with extreme conditions. In general, a slate roof can reduce the transfer of heat in your attic by more than 95% with good insulation. More importantly, it can last up to decades. Many people think that slate tiles are only available in a dark gray, but it actually comes with different natural colors.

3. Clay Roof Tiles

Thermal resistant, available in earthy tones, and impervious to heat or fire, clay roof tiles are a great option for those homeowners who want to fight off the summer heat while still having the nuances of rustic architecture. Just like slate tiles, clay is a natural material, making it eco-friendly and simple to maintain or recycle. Due to its distinctive features, this material can reflect any direct sunlight and heat, thus keeping your living space in great condition. Running at $2.50 to $5 for each roofing square, it might be not the choice of every homeowner, but it is a very low-maintenance material which can last up to a century.

4. Rubber Roofing

If you want to fight off the summer heat with a tight budget, then rubber roofing can be a great option to the sophisticated slate or the luxurious terracotta. Despite its affordable price, rubber can mimic the look of cedar and slate. More importantly, it is really efficient to keep your home unaffected by heat and sunlight. Rubber roofing materials can mimic the look of slate and cedar. Also, most of these are constructed from recycled materials, so that you don’t have to spend a lot to keep your house comfortable.


There are many types of roofing materials that are available today, but knowing the benefits of every material is extremely important. Knowing these benefits will help you choose the best roof materials, especially if you're looking for the best heat resistant roof materials.

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We would be glad to help you look for the perfect property. If you would like to contact us by phone please call us at 865-206-2820. Want us to do the work for you? Let us know what type of property you are looking for and the area or lake you prefer. Steve and I are very familiar with the properties on the lakes in East Tennessee. We have lived here for over 20 years. 

 If you do decide to work with us, we would be glad to pay up to $300 for your home inspection. We will reimburse you at closing. 

Thank you

Kimberly CargillWax

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Kimberly & Steve Wax
Cell: 865-206-2820
Office: 865-777-9191


Gables & Gates, REALTORS®
11800 Kingston Pike
Knoxville, TN 37934

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